Is Ram Still Dodge – How the Brands Evolved After the 2009 Split!

No, Ram is no longer part of Dodge. Since 2009, Ram has been a separate brand dedicated to trucks, while Dodge focuses on high-performance cars and SUVs.

In this article, we’ll take a closer look at the history of Ram and Dodge, explain the split, and clarify the distinctions between the two brands today.

The Origins: Ram as Part of Dodge

To understand whether Ram is still Dodge, we need to look at their shared history. Ram trucks were originally part of the Dodge brand, which was established by the Chrysler Corporation. Dodge introduced the Ram line of trucks in 1981, and for nearly three decades, these vehicles were marketed as Dodge Ram trucks.

During this time, the Dodge Ram name became synonymous with toughness, durability, and capability. Dodge offered a variety of Ram models, including the popular Dodge Ram 1500, Dodge Ram 2500, and Dodge Ram 3500. The trucks wore the Dodge badge proudly and became a staple in the pickup truck market.

The 2009 Split: Ram Becomes Its Own Brand

In 2009, a significant change occurred. Chrysler, under new leadership from Fiat Chrysler Automobiles (FCA), decided to split Dodge and Ram into two separate brands:

• Dodge would focus on producing high-performance cars and SUVs, including muscle cars like the Dodge Charger and Dodge Challenger.

• Ram would become a standalone brand dedicated solely to trucks and commercial vehicles.

From that point on, Ram was no longer branded as Dodge. The trucks that were once known as Dodge Ram are now simply called Ram 1500, Ram 2500, and Ram 3500, among others. This split allowed both brands to focus on their respective markets and excel in their specialties.

Why Did Ram and Dodge Split?

The decision to separate Ram from Dodge was a strategic move by FCA. The primary reasons for the split include:

• Focus and specialization: By dividing the brands, Ram could focus exclusively on developing top-tier trucks, while Dodge concentrated on performance cars and SUVs.

• Brand identity: The split helped each brand strengthen its identity. Ram could compete directly with other truck makers like Ford and Chevrolet, while Dodge could build its reputation as a maker of high-performance vehicles.

• Innovation: With separate teams and leadership, Ram and Dodge could innovate more effectively within their respective niches.

Is Ram Still Associated with Dodge Today?

Although Ram and Dodge are now two distinct brands, they remain under the same corporate umbrella. Both Ram and Dodge are part of Stellantis, a global automotive conglomerate that was formed when Fiat Chrysler Automobiles (FCA) merged with the PSA Group in 2021.

So, while Ram trucks are no longer branded as Dodge, they share a common history and corporate lineage. Some people still refer to Ram trucks as “Dodge Ram,” but officially, Ram is its own brand.

Also Read: Is A Ram Truck A Dodge – A Comprehensive Guide to the Ram and Dodge Brands!

What Is the Difference Between Ram and Dodge Today?

After the split, Ram and Dodge have taken on very different roles in the automotive world. Here’s a breakdown of what each brand focuses on today:

• Ram: The Ram brand is dedicated to producing trucks and commercial vehicles. Its lineup includes the Ram 1500, Ram 2500, Ram 3500, and commercial options like the Ram ProMaster. Ram trucks are known for their towing capacity, rugged design, and advanced features that cater to work and leisure needs.

• Dodge: Dodge, on the other hand, focuses on performance vehicles. Its current lineup includes the Dodge Charger, Dodge Challenger, and Dodge Durango SUV. Dodge cars emphasize power, speed, and sporty styling, making them favorites among car enthusiasts.

Why Do People Still Call It Dodge Ram?

Many people continue to refer to Ram trucks as “Dodge Ram,” even though the two brands are now separate. This is likely due to the long history the brands shared. The Dodge Ram trucks were extremely popular, and brand loyalty runs deep among truck buyers. As a result, the name “Dodge Ram” still sticks for some.

However, officially, Ram trucks are no longer associated with Dodge in terms of branding. The Ram name now stands alone, representing a brand dedicated exclusively to trucks and commercial vehicles.

Ram’s Success as a Standalone Brand:

Since becoming a standalone brand, Ram has flourished in the truck market. Ram trucks have won numerous awards, including MotorTrend’s Truck of the Year on several occasions. The Ram 1500, in particular, is recognized for its luxurious interiors, innovative features, and powerful engine options.

Ram’s focus on trucks has allowed the brand to innovate and deliver vehicles that meet the specific needs of truck owners, whether for towing, hauling, or daily driving.

Dodge’s Focus on Performance:

Meanwhile, Dodge has leaned heavily into its performance heritage, producing some of the most powerful muscle cars on the market. The Dodge Charger and Challenger offer high-performance variants like the SRT Hellcat and SRT Demon, which are designed for speed enthusiasts who crave adrenaline.

FAQ’s

1. When did Ram split from Dodge?

Ram became a separate brand from Dodge in 2009.

2. Why did Ram and Dodge split?

The split allowed Ram to focus solely on trucks, while Dodge specialized in performance cars and SUVs.

3. Is Ram still connected to Dodge?

While Ram and Dodge are separate brands, they share a corporate history and are both under the Stellantis umbrella.

4. What does Ram focus on today?

Ram focuses on producing trucks and commercial vehicles like the Ram 1500, 2500, and ProMaster.

5. What vehicles does Dodge make now?

Dodge focuses on performance cars like the Charger, Challenger, and SUVs like the Durango.

6. Why do people still say Dodge Ram?

Many people continue to use the term “Dodge Ram” due to the brand’s long history, but the official name is just Ram.

7. What awards has Ram won since becoming its own brand?

Ram trucks have won multiple awards, including MotorTrend’s Truck of the Year several times.

8. Is the Ram brand more successful since the split?

Yes, Ram has flourished as a standalone brand, known for its innovative designs, powerful engines, and luxury features in trucks.

Final Verdict

In summary, Ram has been a separate brand from Dodge since 2009, focusing exclusively on trucks and commercial vehicles, while Dodge concentrates on high-performance cars and SUVs. Although some people still call it “Dodge Ram,” the official name is simply Ram. Despite the split, Ram continues to build on its strong legacy, producing industry-leading trucks.